As entrepreneurs, we need to be confident and clear. We are often called to make important decisions even amid the unknown.
Most days you will be tested with that level of confidence…. and your success factor will be determined by how much grit you exude and your ability to persevere.
“A business owner who is not producing, shipping, promoting and launching their work is spinning their wheels… and most likely unhappy, broke or unfulfilled” Susie-romans
As I sit here reflecting on my journey, I absolutely believe that you need to be producing, launching and communicating, but what I have also come to learn is if you are not clear with what your zone of genius is, no matter how much you believe in your services and products you are going to feel like you are swimming upstream.
You will constantly be second guessing your messaging, and you will have this unexplained pull that there is more to what you should be doing. You won’t be clear with what to post on social media, and it gets to a point where it just feels so hard.
This happened to me. For two years I had written, launched, rewritten and launched again a program I had so much invested in, and when it came to launching the program again for the third time, I was suddenly left with this emotional void inside me. I was tired. The program after being rewritten for the third time was “Amazing” but I didn’t have the fuel inside me to launch it again. In that moment, I stopped everything. My pre-launch video series, which I had just created, my Facebook ads and all my launch planning was put on hold.
I was devastated as I felt I had failed myself, but I knew there was something missing. Now, I was also doing pro-bono coaching with a client that needed help with taking his existing face-to-face business online. He was looking for ways to scale his business, as well as wanting to get that much-needed clarity with what his business vision looked like. I felt a sense of ease whenever I worked with this client. I looked forward to our sessions and felt I had so much to offer.