I believe in creating “Standout Beautiful Brands”
that ” Inspire Connection, Truth
I kicked off my career as a Designer in the fashion and styling world, first clothes, then homes.
I was drawn to transforming my own home and loved the process of making my own home beautiful. This passion for styling had me seeking out homes that had potential, and completely transforming them. Because the house was not a home until the interior had been transformed as well – and I feel the same about everything else I create.
So I launched my business as an interior designer, designing both residential and commercial interiors for the next 10 years. That is, before my family moved from South Africa to Australia.
In a new country, with no relevant qualifications, I was being excluded from selection processes, and with a family to contribute to, I had to take the low income jobs on offer to me.
My confidence was at an all-time low, but I knew something had to change. So I studied like crazy, completed numerous qualifications in design, style and colour AND went on to win the Australasian interior design student award at the age of 40. (I don’t do things by halves…)
Just as I thought things were going well, the 2008 financial crisis hit, design industries began to cut back, and I was faced with rejection again and again.
After working a few jobs that were leaving me empty – on energy, on creativity, on fulfilment – I moved back into property styling. Creatively it was working, I was making money, business was good and I was ready to scale. And if I wanted to have the location independent business I’d dreamed of, I knew I had to take it online.
So, that’s exactly what I did. Using my expertise from the design industry, I began writing my first e-course. I jumped straight into creating it, immersing myself in the creative process, and investing lots of time, money and effort into making it look amazing, to differentiate myself. Rightly or wrongly my love of design took over.
But after a couple of successful launches, I felt a disconnect.
I had so much value to offer, but I didn’t feel invested in what I had created.
I know what it’s like to feel completely torn: knowing your business can succeed, but feeling stuck, frustrated and questioning choices that can propel your business forward, but deciding to rather, start over and go back to basics.
You have to identify what connects you with the people who need you the most, without sacrificing who you are and what you stand for!!
For me, my passion for design with a desire to help business owners create standout beautiful brands that inspire connection, truth and self-expression was what I wanted to do.
My years of design, teaching and coaching had prepared me for this.
The realisation that changed everything for me: was getting BACK to finding my purpose and the essence of who I was, allowing me to find my brand voice and a visual identity that I could be proud of.