Hi I’m Julia Cartwright
I’m a brand strategist and designer, based in Sydney, Australia who works with clients globally to elevate their influence with a standout brand that communicates their brand essence with more meaning, soul and style, so they can create impact, consistency, flow at every level and be profitable!
I’ve spent 30 years in the Design and styling world, first clothes and product design, then homes and brand design.
My design training began with fashion design, and designing ranges, that included labels such as Pierre Cardin menswear, Patrick Ewing and the New York Knicks – basketball inspired sportswear. My focus was predominantly on brand creation, logo, trim, print, graphic, fabric and product design, through to the marketing collateral.
My desire to learn more saw me transition later into working as an interior decorator, as I was drawn to transforming homes. I loved the process of making my own home beautiful. This passion for décor and styling had me seeking out further homes that had potential, and completely transforming them. Because the house was not a home until the interior had been transformed– and I feel the same about branding!
“Creating a brand experience should be as intentional as a beautifully designed interior space.”
It wasn’t until a move to Australia, where I took my interiors experience a step further and completed an Australian qualification in interiors and it was this decision that led me into entering and winning the “Australasian interior decor student of the year award”.
My love of design had me seeking and learning as much as I could, from completing courses in colour and interior styling, through to writing e-courses on “How to find your home design style”, and “How to decorate your own home”.
It has been through my love for design and my training as a coach, that I see an opportunity to support entrepreneurs to include design thinking into their business and the branding process, as a way to uncover the soul and style of their brand.
There is so much information out there and it is so easy to get distracted from what you know to be your truth. It wasn’t until I went back to my scrapbook and took the time to tune into my thoughts and ideas in a more creative mindful way that I found I got the clarity I was looking for.
Having a creative framework can be both liberating as well as satisfying, as you are supported with the freedom to be with your thoughts and ideas, to create something individual and exciting giving you the motivation and clarity to move forward with purpose.
What I love…
Style is the easiest way to communicate how I feel and what I love without speaking, I do this more with how I style my home, but I also see it being carried through with my work and how I dress. Even the fashion obsessed know that style is so much more than the season’s latest trends. It’s about an attitude, a way of life, and how you share your personal story with the world. I believe it takes a certain energy within yourself to create something stylish —and this energy transcends with everything else. I believe passionately that having a strong creative style is essential for every creative business.
“Designers are people who think with their hearts.” Design done thoughtfully can be used successfully as a visual pull that draws people in. It is a skill that we all have within us and have the ability to master. I also believe designers are CHANGERS, not for the sake of it, but because they can see what is emotionally missing and this is more often than not SOUL and MEANING; many businesses have lost sight of their soul or do not recognise their fundamental purpose. They communicate sameness because they have forgotten who they are and why this should be relevant to their customers and people.
Living simply entails stripping away the nonessential and focusing your time and energy on the things that matter the most. When you simplify, you’re left with a life filled with meaning, a life that is lived on your own terms. You have the time and space to pursue your interests and to create the life you truly desire. I am always decluttering my home!
Getting away from home gives me the opportunity to reflect on my life. I find I have the space to let my mind wander and it is easier to be more present. Traveling teaches me more about who I am and gives me fresh perspectives on choices I have in my life. Conquering fresh territory is exhilarating, especially if I’m craving new experiences and new challenges.