BRAND DESIGN PACKAGES
PURPOSE HAS POWER
CREATE AN IMPACTFUL BRAND
WHY INVEST IN PROFESSIONAL BRANDING?
You will have .
A beautifully designed intentional brand that will resonate on a deeper level making an enviable first impression from the outset and setting you apart from others vying for the same work.
A brand that reflects your professionalism and expertise inspiring desire with your ideal client at the right level.
Unlocked your brand’s potential and the impact you can make, making it easier to connect with more ease and grace at every level and be profitable.
A brand that tells a story and gives an insight into who you are, building credibility and trust and loyal followers.
WHAT DOES IT MEAN TO HAVE A POWERFUL BRAND IDENTITY?
Brand identity design plays a key role in the creation, development, and marketing of every single business.
- Give your business a unique look and feel.
- Help customers recognise and remember you.
- Make your communication consistent and professional.
The key to a successful brand is a consistent visual identity along with carefully selected fonts, hand-picked Pantone colours, tactile patterns and textures, and bespoke icons.
If you are beyond ready to
- Create a brand that’s aligned with where you and your business are headed
- attract a tribe of loyal advocates who come back time and time again.
- build your credibility and charge what you’re worth
- Have a brand that inspires others to not leave, one that tells a story
- To express through branding what you are already expressing in your business
Now is the time to stop hiding, share your value and express yourself visually with more impact, style and connection.
1. ESSENTIAL BRANDING
You need the brand basics, to include a logo, brand style guide & some basic collateral items.
Turnaround time approx. 5-6 weeks
What Is Included?
You will complete an in-depth branding questionnaire. This will allow me to get to know every last detail about your business. I love getting to know and to understand what your big vision for your business is. This allows me to create the most powerful strategy for you to reach your goals.
I will do a deep dive into how you are communicating your brand across all platforms and from here create a plan of action with how to move forward.
Craft a solid brand strategy so you don’t end up competing on price. Without a solid brand strategy you will be limiting your chances of success and the impact your business is going to make on the world. Having the clarity, knowledge and understanding of your brand will give you the opportunity to create a really concise vision that you can communicate with confidence and ease. The number of sessions will be tailored to your stage in business.
We will look at the following to create your Brand Playbook-
This will help us to develop an amazingly clear brief for the visual brand identity design (so we know we’re on the same page and you’re going to get what you want).
- Your Core Messages
- Your Elevator Pitch
- Your Bio
- A Range Of Tagline Concepts
- Your Guiding Statements (Vision, Mission, Essence, Promise)
- Your Core Values
- Your Manifesto
- Your story
- Your Functional And Emotional Benefits
- Your Tone Of Voice
- Your Ideal Client’s Basic Profile
- Your Ideal Client’s Goals + Dreams
- Your Ideal Client’s Struggles + Fears
Making the Competition irrelevant
- Understand who your key competitors are.
- How are they positioning themselves
- How are you different?
Your mood board will formulate the direction with the look and feel. It is going to form a concise collection of visual assets that will represent your brand’s visual identity. It can contain inspirational examples of photos, colours, typography, quotes, patterns, shapes and more that make up a cohesive vision for a brand that can be displayed and understood on one page.
Colour creates a powerful visual first impression and is the secret behind great design and a successful identity. Colours are more than just a visual aid! Colours evoke powerful emotions, feelings and experiences. Based on the essence of your brand I will use colour psychology to select a beautiful palette consisting of between 4-6 colours. Having a carefully curated palette will help give you clarity around your brand, find your focus and give you momentum to communicate your brand. Your colour direction will also set the tone for the fonts, colours, illustrative styles and patterns that will work for your business.
The one thing that helps people to identify your business and services. Get it right, and you’ll gain recognition. Logos serve as the visual representation of your brand. Your logo design should visually express your brand’s values and principles. I will create a primary and secondary logo to reflect your true essence to the world.
Typography and Font combinations
Good typography enhances the personality of your brand and adds a tone of voice, which subliminally reinforces what your copy will say to influence how your brand is perceived.When a company is developing a brand identity, a consistent set of fonts should be used, each being highlighted for a particular reason. I will select 2-3 font authority-building font combinations.
Tactile patterns and textures
The beauty of brand patterns and textures is their versatility. They can be used in countless different ways, and they offer some flexibility that traditional branding elements like logos aren’t suitable for. I will include 2-3 carefully selected patterns, if I feel your brand needs them.
Social Profile Icon
Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. This offers an excellent opportunity to implement a social media icon also known as a “Wordmark”, into your marketing strategy. A distinctive icon that recognises your business and brand.
Business Card Design
When designed right, these pocket-sized billboards can leave a lasting impression and create life-long customers from passing strangers. I will translate your brand into a design unique to your brand.
Your brand style guide takes the heart and soul of your brand—your mission, vision and values—and translates it into design. It also guides you with how to communicate your brand. Your brand style guide is your brand bible that explains how your business presents itself to the world through its logo, font and colour selections, photography and much more. Put another way, it’s a reference tool that will help maintain consistency in what your brand looks, feels and sounds like.
Collateral items (2 pieces)
Your Brand Collateral is the collection of media used to promote your brand and support the sales and marketing of your products or services. Any point of contact you have with potential clients and customers usually involves some sort of collateral item. Choose from two of the following-
- letterhead, document template, presentation template, email signature, blog post graphic or one page flyer.
Collateral items such as a media kit, contracts, timelines, advertisements, will be individually quoted on.
2. AMPLIFY BRANDING
You are ready to up-level how your business is perceived to create an awesome customer experience.
Turnaround Time Approx. 8-10 Weeks
What Is Included?
STRATEGY + DESIGN + Collateral
Everything from the Essentials Package
All the absolute must have items.
Strategy session to determine your customer journey
We will review your perfect process map from start to finish with how you work.
We will also outline the key documents you need to develop to support this refined process.
A customer journey roadmap graphic
Your Client Experience Map
Social Media assets
Additional social media templates that can be used on Facebook, Pinterest and Instagram.
Instagram feed design + More
A set of 16 graphics to set the look and feel for your Instagram feed.
After you have clarity with your client process, you will have the clarity you need to decide on the collateral items you need. Consider creating templates to maintain consistency, save time, and create recognition with your followers.
Your list may include everything from emails to client gifts. Use the list below to guide you with what you need.
1 | Social media images
Social media graphics can be a great way to create brand recognition with your audience, from quotes, tips, facts, and how-to’s, or insights into your business.
2 | Gift cards
3 | Facebook group images
If you host a group on Facebook, consider creating templates for the images you share.
4 | Media kit
By branding your media kit, you have the potential to make your business look professional, create a positive first impression with potential clients, and stand apart from the crowd.
5 | Webinar & podcast graphics
Creating branded graphics for items like podcasts is that you’re putting a visual with something that’s non-visual: an audio clip.
6 | Contracts, timelines, and quotes
Who says documents have to be boring? Make them visually appealing and professional by adding your brand colours and fonts.
7 | Advertisements & promo graphics
Do you have an upcoming event or offering to promote?
Advertisements and promo graphics are big collateral items to consider, and they can have a huge impact on grabbing people’s attention and causing them to take action.
8 | Instagram story graphics
You can use story graphics to create brand recognition and engagement with your audience.
9 | Email signatures
Email might be one of the most common places for people to come into contact with your brand. So, don’t overlook this opportunity to showcase your brand through a simple email signature.
10 | Blog post graphics
Would people recognize your blog graphics if they saw them pop up in their Pinterest feed?
If not, put a little time and intention into creating a one-of-a-kind template to create recognition and help your blog graphics stand apart.
11 | Coupons
Are you offering a discount code via email for your upcoming course or including a coupon code in a customer’s order?
12 | Facebook header and profile photo
Profile photos may seem like a small and insignificant collateral item, but they’re going to be seen every time one of your posts pops up in a follower’s Facebook feed.
13 | Backgrounds & wallpapers
Sometimes the best ways to promote your brand aren’t the most obvious. If it makes sense for your business, consider creating backgrounds or wallpapers for your audience to promote your brand and create more awareness.
14 | Pricing guides
Do you send pricing information out to prospective clients after they inquire? If so, improve your client experience and create a positive first impression by putting more intention into the design of your pricing guide.
15 | Content upgrades (worksheets, checklists)
Content upgrades provide an incentive for people to subscribe to your list.
They can be anything from a free worksheet to a mini course, they’re a great way to spread brand awareness.
16 | Presentation slides
Are you speaking at a conference or hosting a live webinar?
Branded slides can make your presentation look more professional and create better brand awareness.
17 | Handouts
Just like branded slides, something as simple as a handout can make a positive impression if you have an upcoming speaking engagement or presentation.
They don’t have to be complicated, but incorporating your brand fonts, colors, and borders can go a long way in making your presentation look professional.
18 | Brochures
Brochures are more of an old school way to market and promote your brand. But they aren’t extinct!
If you want to share information about your business or offering through a brochure, make sure it looks consistent with the rest of your brand.
19 | Greeting cards, postcards & notecards
If so, don’t underestimate the impact a simple greeting card can have in creating brand recognition and boosting professionalism.
20 | Invitations
Are you hosting an in-person event? Make it official and create brand recognition by designing a paper invitation!
21 | Packaging labels
How your product is displayed can make a big impact on whether or not customers purchase it. So put some time and intention into the design of your product packaging!
22 | Event badges
Do you host a conference or host an online course? Consider designing a badge for attendees to display on their website once they complete it!
Not only will this make your event look more legitimate, but it will increase exposure and brand awareness. A win-win!
23 | Infographics
Infographics display data visually, and they’re great for creating engagement on your blog and website. They’re also highly shareable (especially on Pinterest).
You can use infographics in a blog post or get creative and use them on your services or process page on your website.
24 | Stamps & stickers
Spruce up your packaging and client gifts with custom stamps and stickers!
Little details like this can be easily overlooked, but they’ll add a little more cheer to your packages and consistency to your brand.
2. SIGNATURE SPLASH BRANDING