Is this you?

You are ambitious!

You want a brand that positions you as an industry leader.

You want to charge your worth and want your brand to reflect the value you offer.

You want a business that is set up for you to work smarter, not harder.

You want the beautiful and overall cohesive brand that speaks to the heart and soul of your ideal clients? 

Imagine?

A “Powerful Brand Strategy” with the “Thoughtfully Designed Brand” positioning you as an authority in your niche!

How would your business be different if you could feel the following?

Clarity with your key messaging.

A carefully crafted vision and an unwavering view of the exact impact you are going to make on the world.

Clarity with a brand that tells your story, assuring your clients that they are in the right place. 

A beautifully designed suite of thoughtfully selected brand elements to create continuity.

A brand that makes the right impact at the right level.

A set of powerful marketing assets to set your brand apart with more meaning, soul and style?

This is branding that will deliver
“Your message with more Impact and Style” using “Your Powerful logo, Thoughtfully selected fonts, Hand-picked colours and Bespoke images”.

I believe…

Every passionate business owner deserves a brand that captures the spirit and essence of their vision, which they can confidently share with the world.

I am passionate about bringing your exciting vision to life in a way that involves both heartfelt strategy and thoughtfully curated design.

 

So, if you are wondering whether we are a good fit to work together, then perhaps this may help?

  • You have re-written your brand key messaging over and over again and still not sure if you are communicating the right message.

  • You are so over your brand and need some much-needed advice.

  • Perhaps you like the direction your brand is going in, but it needs a more cohesive brand identity.

  • You want to ensure continuity with your brand across all your platforms.

BRAND DESIGN PACKAGES

1. ESSENTIALS

If you are at the start of your business journey but aren’t quite ready to invest in the full branding experience just yet, or perhaps you have a brand that you love but might not have a strong brand strategy in place.

YOU WANT
  • A clear vision (What you want to achieve).

  • Clarity with your values (What you believe in).

  • A better understanding of your clients (Who you serve).

  • An inspiring brand personality (Mood Board and colour direction).

The Process

We will start the process with a comprehensive branding questionnaire for you to share your goals and key information.

Together we will review your questionnaire with a 1-hour consultation call via zoom.

I will demystify the process and help refine your big vision, your ideal client and the direction your brand personality will take.

DELIVERABLES

Your Brand Messaging and Style Guidebook. (15 pages), that includes key messaging and mood board and colour palette direction.

CLIENT REQUIREMENTS

100% payment required at time of booking. 

$1,300 AUD

“Powerful Strategy” together with “Thoughtfully Stylish Design” to support Courageous Creatives Entrepreneurs.

$1,795 
AUD

2. AMPLIFY 

If you have been in business for 1-2 years. You want more than just a logo; you want to step up from hobbyist to business owner and launch your business with a heartfelt visual identity.

You want the clear vision, clarity with your values, and a review of your ideal client.
But you also want more than just the essentials, and you want to dig deeper into your brand strategy and how you can position yourself within your market to set yourself apart from your competitors.
We will look at your brand proposition and how your story supports your business USP.

Everything from the Essentials package, Plus, the following:
  • Clarity with your USP (Your point of difference and the niche you own)
  • Clarity with your Proposition (Who you are, what you do, and how you do what you do).
  • Clarity with your brand promise (The value you deliver, Your Story)
  • 1 x primary logo and concept design (with two revisions available)
  • 1 x secondary logo for added flexibility
  • 1 x sub mark used on social media, watermarks and stamps
  • 1 x 2-sided business card design
  • A mini brand style board
  • A final bundle of logo files suitable for every application from print to the web via Google Drive download
CLIENT REQUIREMENTS:

50% deposit on commencement with the remaining balance due on completion. Please note, the price does not include printing of business cards.

 

3. ASSIMILATE

If you want to restructure your current business to win more of the work, you ideally want a more in-depth approach into your brand’s strategy, paired with brand collateral that improves your client’s experience of your business is the next step.

 

EVERYTHING FROM THE AMPLIFY PACKAGE PLUS, THE FOLLOWING:
  • Your core messages (What you want to communicate?)
  • Your tone of voice (How you communicate),
  • Your mission (How you are going to do it?),

A mini brand strategy Guidelines document beautifully created to outline all your key messaging (10 pages) ensuring you always use your logo and brand elements effectively and consistently.

  • A 2-hour consultation call via zoom.
  • Three concept designs for your primary logo
  • Additional stationery design; choose between letterheads, compliment slips, or a product of your choice
  • 100 business cards printed – special print finishes will be charged as extra, such as gold foiling, embossing, Spot UV and varnish
  • Six bespoke social media launch graphics, as well as 2 x social media banner graphics for 2 platforms of your choice.
  • A final bundle of logo files suitable for every application from print to the web via Google Drive download.
CLIENT REQUIREMENTS:

40% deposit on commencement with a further 30% payable after your brand strategy and mood board direction is complete. The final 30% is due on completion of the project and before final files being handed over.

$2,795 
AUD

$4,495 
AUD

4. SIGNATURE

You have been in business for over 3 +Yrs. and are ready to invest in the full brand identity. You want to take your earnings from low-level pickings to six figures so you can start to enjoy life?

You know it is time to up your game and create an unforgettable customer experience.

Nurturing trust and building rapport with your clients at every touchpoint. You need marketing collateral that will support your brand and the impact you want to make.

Everything from the Assimilate Package, plus the following:
  • Your Why (Why you do what you do)
  • Your key competitors.
  • A comprehensive “Brand Strategy Guidelines” document beautifully created to outline all your key messaging, ensuring you always use your logo and brand elements effectively and consistently. (20 +pages)
  • A 3-hour consultation call via zoom.
  • PowerPoint template – 6 pages
  • Instagram cover stories (6)
  • Branded Instagram story posts (6)
  • Pricing guide/proposal doc – 2-4 pages
  • A final bundle of logo files suitable for every application from print to the web via Google Drive download. 
CLIENT REQUIREMENTS: 

40% deposit on commencement with a further 30% payable after your brand strategy and mood board direction is complete. The final 30% is due on completion of the project and before final files being handed over.

I want you to be 100% confident before you sign up, so I would love to offer you an opportunity to jump on a call with me to explore the process I offer in more detail.

Hi

I’m Julia Cartwright,

Design has impacted my life for as far back as I can remember, I am continually looking around to find ways I can inject more meaning, beauty and style into my life and I want to see the same happen for you.

I have over 30 years experience across fashion labels, such as Pierre Cardin, Patrick Ewing and the New York Knicks to working as an interior designer and styling properties for sale to later designing industry standard courses and building brands.

My love for how I can introduce more style and beauty has always been a constant. From every visionary application in my brand to marketing collateral, e-courses, sales funnels and websites.

Don’t let another year go by with feeling overwhelmed and it’s all too much!

ingImagine for a moment that you could turn around…

Your current feeling of disconnect you have with your existing brand to having a brand that is aligned and representative of your story behind your business? 

That feeling in the pit of your stomach that your branding is so wrong to a beautifully designed brand that will finally attract more of your ideal customers who really value what you do.

Your feeling that it is all too hard and the thought of DIY’ing or repairing to get a cheap stop-gap solution that you know just isn’t working to handing things over to a professional who will create a brand that evokes an emotional connection from the very beginning by speaking right to the heart and soul of your ideal clients.

Your feeling that your brand could be so much more, to working with someone who can extract the best parts of who you are so you can share your special gifts and shine your light for the rest of the world to see.

Imagine working with someone who can help you see what you cannot see and design a brand that conveys credibility and assures your clients that you are the right person to work with.

FAQ

Why does design cost so much?

Brand strategy & Design are the investments in your business. Without a well thought out, intentional and aligned brand you will never connect with your ideal tribe. 

The #1 huge mistake I see entrepreneurs making is allowing price to guide decision making. You pay for what you get!
Business owners are often misguided when it comes to pricing and don’t understand the importance of having an intentional brand. It takes courage, a strong vision, a strategy and commitment – and only then can you create your design aesthetic.

People don’t buy things from you because of your pretty logo.

They buy your products and services because of you and the emotional connection they have to your key messaging and visual styling of your brand.

What if what I am after is not on your price list?

No worries. If you need a custom quote for a unique project, email us here for a quote: Julia@Juliacartwright.com

What sort of payment plan do you offer?

All payment plans have been individually referenced above.

What is the design process?

Once we have talked dollars and you are happy with your quote, we will send over a design proposal that includes a deposit invoice and proposed project timeline. Once you have paid your deposit, we will spend some time getting to know you and your business better – via a zoom call and questionnaire (depending on your package inclusions). We will move onto designing some concepts for you. You will then have the opportunity to give us your feedback (this is usually via email). We will then continue to tweak and refine your design until it is approved. Once everything is approved, finalised and paid for we will send over your final files in various formats for web and print.

How long will the design process take?

Typically 2 weeks for the Essentials Program, 4 weeks for the Amplify Program, 6 weeks for the Assimilate Program, 8-10 weeks for the Signature Program. Each job is different. If you have a deadline in mind, please let us know at the beginning of the process and we will let you know if it is achievable. When we start working together, we will send you a design proposal that outlines your project timeline so you know when you can expect to hear from us and when we expect to hear from you.

Can we talk on the phone to see if we connect before I commit?

Sure, if you love the look of my work and are happy with my pricing feel free to send me an email to tee up a time to have a quick chat. However please note, my time is very important to me and only request a call if you are genuinely interested in working together.

OK, I am ready! What do I do next?

You and I turn up the music and get shaking with a happy dance. While that’s happening though, send us an email & we can lock in your branding session and get the ball rolling. You’ll also get a brief rundown on how everything will work so you feel prepared and ready to go.