Is this you?
The look and feel of your brand is inconsistent.
It doesn’t demonstrate or communicate your value and how you will meet your client’s expectations.
You are always trying to reinvent the wheel on every marketing piece you create.
You are ready to work smarter, not harder.
You want to share your value and express yourself with a brand that’s aligned with where you and your business are headed.
Does this sound familiar?
You know you need to be showing up with a more consistent look and feel, but
you’re feeling stuck, overwhelmed and distracted by all the options.
The #1 huge mistake I see entrepreneurs making!
Allowing PRICE to guide their decision making.
You pay for what you get!
Business owners are often misguided when it comes to pricing and don’t
understand the importance of having an intentional brand. It takes courage, a
strong vision, a strategy and commitment – and only then can you create your
design aesthetic that has an intentional outcome.
People don’t buy things from you because of your pretty logo, they buy your
products and services because of YOU and how clear you are with your messaging and the impact your brand makes.
Can you imagine how it
How would your business be different if you could:
- Have a beautiful and overall cohesive, professional look that speaks to the heart and soul of your business?
- Evoke an emotional connection to create desire?
- Convey credibility with a brand that tells a story and assure your clients that you are the right person to work with.
- Create the right impact with a brand that’s aligned with where you are headed?
- Be seen as the go-to person in your niche.
- Have a collection of amazing visual elements that conveys what your business is about and create content with ease to market your business?
together with “Thoughtfully Stylish Design” to support Courageous Women Creatives, Health & Wellness and Lifestyle Entrepreneurs.
“SIGNATURE SPLASH BRAND PACKAGE”
A 10 week in-depth Brand design process that will give you the clarity with your unique voice , a powerful logo that will convey credibility, thoughtfully selected fonts to create continuity, hand-picked colours to evoke that emotional connection and a set of powerful marketing assets to set your brand apart with more meaning, soul and style?
We’ll bring your brand to life with ..
Helping you to overcome feeling paralyzed by conflicting emotions with how to move forward, by clearing the path with what is keeping you stuck.
Stop feeling that it’s all too hard to crystal clarity with your vision so that you can move forward feeling excited and motivated to attract more of your ideal customers who really value what you do. We will shine a light on what sets you apart for the rest of the world to see. I will help you see what you cannot see.
Amazing Look & Feel
I will create a suite of bespoke brand elements for your business designed for a consistent cohesive look and feel so that you can create the right impact for where you are headed at every level. Your brand will be representative of your story behind your business and will demonstrate your credibility and build trust and give an insight into who you are, making your clients feel safe and confident to move forward because everything you are communicating tells them you will deliver.
Helping you realise your vision for impact with a beautiful and overall cohesive, professional look that you can promote confidently. I will create a set of images that will help you create a lasting impression from the very beginning that speaks right to the heart of your ideal clients.
To end off you will receive support and knowledge with how to implement your brand elements on the marketing platforms you use, with more ease and confidence.
What you will receive
A brand plan roadmap that outlines all the strategies, tasks, activities that would be needed to make your brand launch a success. Starting with describing your business and brand along with the markets you serve, the product or service you wish to sell and a high level description of your strategic goals.
Together we will outline your strategy with how to differentiate your brand and your offering in the marketplace and how to stand out in the competitive landscape. Documenting the characteristics of your market as well as build detailed buyer muses to understand your buyer’s journey. We will talk about your brand story, personality, vision and what you represent.
Using a tried and tested design process to deliver an intentional message with impact and style to include a powerful Main Logo, a co-ordinating Sub-Logo and Icon paired with thoughtfully selected fonts, hand-picked colours, unique patterns, and bespoke graphics.
An extensive assortment of collateral items and marketing templates determined by your needs for your own day-to-day marketing tasks so that you can finally gain that competitive edge and charge what you’re worth.
Training with how to use your brand elements across your process from start to finish when working with a client so that you can maintain consistency with your brand presence and build an audience of raving fans.
SIGNATURE SPLASH PACKAGE PROCESS
Complete an initial in-depth branding questionnaire and Pinterest board to allow me to get to know every last detail about your business so I can create the most powerful strategy and brand design solution for you to reach your goals.
It will also set the scene for a clear brief for the visual brand identity design and your website and provide a starting point for our strategy session
I will do a deep dive and brand audit into how you are communicating your brand across all platforms and from here create a plan of action with how to move forward.
The key to brand clarity is the process of extracting exactly what your brand is, what it stands for and what you want to be known for. Our first 90min session is essential to get absolute clarity with where you are at, what do you want to be known for and what has been holding you back with getting this clarity? Depending on your situation will determine if you need a couple extra sessions before we move onto the “Brand Clarity” stage..
The key to brand clarity is the process of extracting exactly what your brand is, what it stands for and what you want to be known for. Our 4Hr session is essential so you can get absolute clarity with the foundations of your business and your key messaging. What do you stand for and what do you want to be known for? Without these foundations in place you cannot move forward to creating your brands look and feel.
Key steps include:
Problems and Solutions
Your proposition- (Mission, Vision, Values and your Why)
Why do you do what you do? Having a clear “why” gives you a context for everything you do in your business, and your life. It will provide you with your guiding principles as to what you do and how you do it. Determine your behavior — what you do and how you do it and the type of clients you will deal with — they will share in your why.
- An opportunity to clarify your vision for where your brand is headed?
- How does it fit into the existing market?
- What is possible going forward?
- What is this business capable of being?
- Your Big Idea
- One brand or two?
Clarity with your niche and ideal client.
- in what context will they be reading your content or offer?
- How should prospective clients feel when they encounter your business?
- What sort of experience do you want to create for them in real life? How about online?
- What you would like people to Say, Think and Feel about your business
- What motivates your ideal client to make contact with you?
- What’s going to convince them to move one step along your sales process.
- What do they need to see?
- Your client experience map
- Client Journey includes an outline of the key documents you need to develop to support this streamlined process and how to build trust
Tone Of Voice and personality
Clarity with how you can tell your story to set you apart.
A set of 16 graphics to set the look and feel for your Instagram feed.
Functional benefits your product or service provides as well as the Emotional .
This is where your brand personality comes to life, including a summary of the proposed design approach to be undertaken.
You will receive a comprehensive Brand Style book which doesn’t just tell you what colours or fonts to use, but how to use them. It provides a framework with examples. Your brand style book is your brand bible that explains how your business presents itself to the world through its logo, font and colour selections, photography and much more. It’s a reference tool that will help maintain consistency in what your brand looks, feels and sounds like.
The Brand style look and feel process starts with:
Photo shoot art direction plan
- Clothing colour palette and styles
- Key shot types
- Backdrops to cover on the day
- Key props to include notes for your photographer to make sure the photos are super easy to use in designs
The one thing that helps people to identify your business and services. Get it right, and you’ll gain recognition. Logos serve as the visual representation of your brand. Your logo design should visually express your brand’s values and principles. I will create a primary and secondary logo to reflect your true essence to the world.
Colour creates a powerful visual first impression and is the secret behind great design and a successful identity. Colours are more than just a visual aid! Colours evoke powerful emotions, feelings and experiences. Based on the essence of your brand I will use colour psychology to select a beautiful palette consisting of between 4-6 colours. Having a carefully curated palette will help give you clarity around your brand, find your focus and give you momentum to communicate your brand. Your colour direction will also set the tone for the fonts, colours, illustrative styles and patterns that will work for your business.
Good typography enhances the personality of your brand and adds a tone of voice, which subliminally reinforces what your copy will say to influence how your brand is perceived. I will select 2-3 font authority-building font combinations.
Graphic elements (Patterns, textures, illustrations)
The beauty of brand patterns, textures and illustrations is their versatility. They can be used in countless different ways, and they offer some flexibility that traditional branding elements like logos aren’t suitable for. I will include 1-3 carefully selected patterns, if I feel your brand needs them.
This offers an excellent opportunity to implement a social media icon also known as a “Wordmark”, into your marketing strategy. Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. A distinctive icon that recognises your business and brand.
How the elements can be applied on key brand applications for context. It’s important to see the bigger picture of how all your visual elements work together.
Final files in various formats
Once reviewed, you’ll provide feedback and I’ll keep refining each brand element to ensure you are totally in love with the final outcome.
Your Brand Collateral is the collection of media used to promote your brand and support the sales and marketing of your products or services. Any point of contact you have with potential clients and customers usually involves some sort of collateral item. The following are included and can be exchanged for alternative collateral pieces depending on the way your business connects with their audience.
- Email signature – Email might be one of the most common places for people to come into contact with your brand. So, don’t overlook this opportunity to showcase your brand through a simple email signature.
- Client documentation – 2page template
- Social Media Banner (Facebook + Instagram)
- Business Cards – When designed right, these pocket-sized billboards can leave a lasting impression and create life-long customers from passing strangers. I will translate your brand into a design unique to your brand.
- e-Newsletter design template
- Instagram Feed Design – A set of 21 Images
- Website Homepage Design
- Blog post graphic – Create a one-of-a-kind template to create recognition and help your blog graphics stand apart.
Additional collateral items will be individually quoted on.
Consistency and Support
Total Package Investment
+ GST for Australian clients only + Transfer fees for international clients. Payment plan over 3 months.
I want you to be 100% confident before you sign up, so I would love to offer you an opportunity to jump on a call with me to explore the process I offer in more detail.
I’m Julia Cartwright
Design has impacted my life for as far back as I can remember, I am continually looking around to find ways I can inject more meaning, beauty and style into my life and I want to see the same happen for you.
I have over 30 years experience across fashion labels, such as Pierre Cardin, Patrick Ewing and the New York Knicks to working as an interior designer and styling properties for sale to later designing industry standard courses and building brands.
My love for how I can introduce more style and beauty has always been a constant. From every visionary application in my brand to marketing collateral, e-courses, sales funnels and websites.
5 years ago when I decided to take my business online, I ignored the all important step of getting clarity with my brand first and hired a designer to create my stand out website with the beautiful logo.
$20 000 later I learnt the hard way with a beautiful website that had no clear brand message, and confusing copy. My clients were unsure with what I was offering and how I could help them! (I was confused).
With sheer determination over the past 5 years to see how I could effectively learn better ways to help other entrepreneurs to not make the same mistake that I did I am better positioned to help others get clarity with their brand strategy, and in turn create a unique stylish brand identity that will give them the momentum to move their brand forward.
People don’t buy things from you because of your pretty logo, they buy your products and services because of YOU and how clear you are with your messaging and the impact your brand makes. Your brand strategy and identity will help you to have that impactful brand message, building your reputation and differentiating you from the competition.
Just like the golden Mcdonald’s arches I can create that immediate brand recognition for you.
This is for you if?
- Business coaches
- Course Creators
- Planners- Wedding
- Designers – Stationery, Interior, fashion, Florist & Floral
- Stylists – Interior, fashion, events, food, hair
- Make-up artists
- Gift box Business’s
- Product Owners
Health and wellness Brands
- Business coaches
- Beauty salons and spa
- Product Owners
- Boutique Hotels
- Retreat destinations
Why does design cost so much?
Brand strategy & Design are the investments in your business. Without a well thought out, intentional and aligned brand you will never connect with your ideal tribe. Plus we are fantastic at what we do, we are a team of experienced creatives who will make this process super smooth and worthwhile for you.
What if what I am after is not on your price list?
No worries. If you need a custom quote for a unique project, email us here for a quote: Julia@Juliacartwright.com
What sort of payment plan do you offer?
A deposit of 30% is required prior to starting your project. The remaining balance will be made over two payments via bank deposit or PayPal (there is a 3% fee for this).
What is the design process?
Once we have talked dollars and you are happy with your quote, we will send over a design proposal that includes a deposit invoice and proposed project timeline. Once you have paid your deposit, we will spend some time getting to know you and your business better – via a skype call and questionnaire (depending on your package inclusions). We will move onto designing some concepts for you. You will then have the opportunity to give us your feedback (this is usually via email). We will then continue to tweak and refine your design until it is approved. Once everything is approved, finalised and paid for we will send over your final files in various formats for web and print.
How long will the design process take?
Typically 10 weeks for the Signature Program. Each job is different. If you have a deadline in mind, please let us know at the beginning of the process and we will let you know if it is achievable. When we start working together, we will send you a design proposal that outlines your project timeline so you know when you can expect to
hear from us and when we expect to hear from you.
Can we talk on the phone to see if we connect before I commit?
Sure, if you love the look of my work and are happy with my pricing feel free to send me an email to tee up a time to have a quick chat. However please note, my time is very important to me and only request a call if you are genuinely interested in working together.
OK, I am ready! What do I do next?
You and I turn up the music and get shaking with a happy dance. While that’s happening though, send us an email & we can lock in your branding session and get the ball rolling: Julia@Juliacartwright.com You’ll also get a brief rundown on how everything will work so you feel prepared and ready to go.
Total Package Investment
+ GST for Australian clients only + Transfer fees for international clients. Payment plan over 3 months.